Testimonials Archives - At The Podium
It’s amazing to think that such a tiny word could possess so much power, but that’s how it is with the word “no.”
 
The challenge for us as speakers is that our first instinct is to think of every “no” we hear as a rejection.
 
So let’s take a step back and unpack this, because the “no’s” we get as speakers—like when an event planner doesn’t return our calls—might not be a real no at all. As a matter of fact, if we address them right from the start, we just might end up turning someone’s reason for saying “no” into a reason to say, “Yes! I’d love for you to speak to my audience!”
 
First, we need to look at a very common but dangerous “no” that’s not even a real no! It’s an “assumed” no. It’s the “no” we think we got after reaching out to an event planner, group, or organization a few different times and not hearing back from them. It’s easy to make the assumption that their silence means no.
 
We could check back with them one more time, but no one wants to run the risk of being rejected to their face. After all, if they were going to say yes, they would have already said it. Right? So it’s easier to wimp out.
 
But there are lots of reasons why someone might not have responded yet. Especially these days, it takes a lot more touches for someone to accept you as the real deal. Or they might be super busy.
 
Of course, there are also legit reasons why someone might say no. Fortunately, some of them are within our control. For example….
 
We haven’t made it about them enough yet. Every time you reach out to a planner, etc., you want to make sure the content you’re sharing with them is relevant to their peeps. But don’t try to do this by coming up with new ways to sing your own praises. Instead, stay current with what’s going to matter to that audience and send up-to-date and relevant information to the planner. This will remind them that your focus is directed specifically to their audience.
 
Everyone likes choices, even event planners. Have you given them 2-3 choices of how they can work with you so they can tailor what you have to offer to their audience? Can you offer them a breakout session? A follow-up session? A one hour open Q&A?
 
So no… the word “no” isn’t the end of the world—unless you think it is. In fact, viewed from a different perspective, it’s pretty much an invitation to come up with creative and audience focused ways to reach out again! So let’s dig in and figure out the questions we need to ask ourselves to have a better opportunity for getting a “YES” before we even say hello.
 

‘Til we speak again,

~Beth
 
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September 22, 2020

Turning a “No” Into a “Yes”!

It’s amazing to think that such a tiny word could possess so much power, but that’s how it is with the word “no.” The challenge for us […]
September 8, 2020

Testimonials…. Have You Asked For One Lately?

Truth be told, when I considered writing an article about testimonials I thought: What the heck is there to write about? We want them. We need to […]
August 28, 2020

Whose Shoes are You Trying to Fill?

You’ve probably heard of “acting as if” and “faking it until you make it.” Either way, it’s common advice that’s easy to misinterpret. People think it […]
August 11, 2020

Without Them… There Would Be No Us!

No truer words have been spoken. Without an audience we wouldn’t need the podium—or lectern, or whatever the virtual meeting equivalent of that is. The biggest challenge […]
July 31, 2020

The Art of Showing Up — Virtually

Do you remember the last in-person networking event you attended? Out of curiosity, were you excited to attend? Or did you attend simply because you were […]
July 14, 2020

Why Would a Chicken Cross the Road?

When I started doing research for this article, I soon realized the conundrum speakers face when they think about using humor in a presentation. Absolutely, there […]