It may sound strange to think of speaking as a lead magnet, but it is. Not only that, it’s a great lead magnet!
Online, you’re at the mercy of trying to be found on page one of a ‘Google’ search. But when you speak, you get to introduce yourself to each person in the audience, and they get to experience you and your topic firsthand. With speaking, you’re in the position of earning many people’s interest and trust at the same time.
And, because your presentation is so well-organized, relevant, and shares your genuine intent of providing something of value to your audience (hint-hint), you can also use it as a source and springboard of content for creating your first online lead magnet.
But first, what exactly is a lead magnet? Simply put, a lead magnet is an “ethical bribe” offered to someone in exchange for permission to contact them via email when you have something to share. The reason most people get overwhelmed at the very thought of lead magnets is because they don’t know how to “create” them.
As a speaker, you don’t have to “create” anything because you already have content you’re willing to share. And no, you don’t have to use lead magnets, but they are an excellent online way for people to find you and learn more about you. Chances are very good that you’ve even taken advantage of a few lead magnets yourself. So, if you love the idea but aren’t sure how to get started, or struggle with the very thought of creating one, as in: “Oh Beth, please, not something else for me to do!,” here are 3 quick insights into the process of creating lead magnets.
1… Lead magnets are bite-sized pieces of content, and that means you don’t have to worry about pulling massive amounts of content out of thin air. To come up with an idea for your first lead magnet, think about the top three questions people ask you when you’re done speaking. Pick the question you’re most comfortable with and turn it into written content. In theory, each one of the questions could probably be turned into a lead magnet.
2... Quantity or Quality? Thank goodness the days of people expecting you to send them a free 5,000 word report are gone! Nowadays people don’t seem to have enough time to breathe, never mind reading a lengthy report, so they’re loving bite-sized pieces of content that can be quickly and easily absorbed. The key is to make sure that regardless of how many words your lead magnet is, your content is relevant and well-organized, and has a beginning, a middle and an end.
3… Which digital format should you use? Simple… choose the format that appeals to you the most. From there, you can start experimenting with other formats. Lead magnets come in all sizes and shapes. For example, if you were to sit down and come up with a list of quick-tips relevant to one topic from your presentation, one approach could be to write something and then turn it into a free pdf. But you could also turn it into a graphics masterpiece (or have someone else turn it into a graphics masterpiece) worthy of being printed and posted. Think about lead magnets that have impressed you, and use them as a baseline template for starting yours.
Hopefully, this brief glimpse into the world of lead magnets has helped you realize that as a speaker, you have advantages that other people don’t have when it comes to lead magnet creation. But if you’re still not sure about the value of having a lead magnet, consider the reality that there is a growing undercurrent of belief that anybody who’s anybody has free content to offer—and that includes lead magnets. Most of the time it comes down to figuring out what your first lead magnet should be about. If you’re still trying to figure that out, feel free to contact me… two heads are always better than one!
If you'd like to learn more about lead magnets, check out this article on Optinmonster.com...
If you'd like to learn more about creating simple infographics, be sure to check out our Speaker Tip below.