Lauren White


Speaker Profile

Name: Lauren White
Organization: Bingley Design™
Title: Founder & Creative Director
Categories: Branding, Business, Marketing, Social Media, Technology,

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Speeches
  • How to Position Your Brand to Stand Out Among Competitors:

    Brands are built by what you do, what you say, what you sell, what you believe, how you act, what you promise and what you deliver. Branding is managing all these variables with deliberate intent to shape people's perceptions in ways that achieve long-term success. Ultimately, your brand is how people view you now. This presentation will uncover fresh ways to create or maintain a powerful and positive brand image. There are specific tools and foundational blocks that you can implement to build a solid brand. My goal is to help you understand these tools and practical applications that will separate you from the competition.

    Take-a-ways: At the end of every presentation, you will have the following takeaways:

    • Branding prompts and actionable plans to help you start with your 'why'
    • Ideas for how to protect your brand equity
    • PDF - 6-Step Brand Analysis Guide
    • Brief Q & A time after the presentation

    Best Audiences: Chambers, Men's and Women's groups, solopreneurs, networking groups

  • 10 Critical Tools for Promoting Your Brand Online (& Making Your Life Easier):

    Brands are built by what you do, what you say, what you believe, and how well you act on your brand promise. Branding is managing all these variables with deliberate intent to shape people's perceptions in ways that achieve long-term success. How does your audience view your brand online? Are you utilizing digital marketing effectively or would you rather be getting root canal over trying to organize your social media posts? This presentation will uncover fresh ways to create or maintain a powerful and positive brand image on social media and in your digital media strategies. There are specific tools and foundational blocks that you can implement to build a solid brand online - without taking up all of your time and energy. My goal is to help you understand these tools and practical applications that will separate you from the competition.

    Take-a-ways: At the end of every presentation, you will have the following takeaways:

    • Actionable prompts for 'why' digital marketing is important
    • 10 tangible software tools and recommendations for growing your social media presence
    • Brief Q & A time after the presentation

    Best Audiences: Chambers, Men's and Women's groups, solopreneurs, networking groups



Professional Affiliations: Western New England BNI
Travel From: Sandy Hook , Connecticut
Travel Compensated?: Yes, Within a 1 to 2 hour drive, depending upon the opportunity
Speaking Fees Preference: Speaks for free and fee – Will consider all opportunities



Testimonial :
“Lauren played an integral part in getting our business’ website designed and off the ground. Her wealth of knowledge and creative thinking were invaluable to our new venture.”

Chris Forrest - Senior Accountant
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