Lauren White
Speaker Profile
Organization: Bingley Design™
Title: Founder & Creative Director
Categories: Branding, Business, Marketing, Social Media, Technology,
Speeches
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How to Position Your Brand to Stand Out Among Competitors:
Brands are built by what you do, what you say, what you sell, what you believe, how you act, what you promise and what you deliver. Branding is managing all these variables with deliberate intent to shape people's perceptions in ways that achieve long-term success. Ultimately, your brand is how people view you now. This presentation will uncover fresh ways to create or maintain a powerful and positive brand image. There are specific tools and foundational blocks that you can implement to build a solid brand. My goal is to help you understand these tools and practical applications that will separate you from the competition.
Take-a-ways: At the end of every presentation, you will have the following takeaways:
• Branding prompts and actionable plans to help you start with your 'why'
• Ideas for how to protect your brand equity
• PDF - 6-Step Brand Analysis Guide
• Brief Q & A time after the presentation
Best Audiences: Chambers, Men's and Women's groups, solopreneurs, networking groups
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10 Critical Tools for Promoting Your Brand Online (& Making Your Life Easier):
Brands are built by what you do, what you say, what you believe, and how well you act on your brand promise. Branding is managing all these variables with deliberate intent to shape people's perceptions in ways that achieve long-term success. How does your audience view your brand online? Are you utilizing digital marketing effectively or would you rather be getting root canal over trying to organize your social media posts? This presentation will uncover fresh ways to create or maintain a powerful and positive brand image on social media and in your digital media strategies. There are specific tools and foundational blocks that you can implement to build a solid brand online - without taking up all of your time and energy. My goal is to help you understand these tools and practical applications that will separate you from the competition.
Take-a-ways: At the end of every presentation, you will have the following takeaways:
• Actionable prompts for 'why' digital marketing is important
• 10 tangible software tools and recommendations for growing your social media presence
• Brief Q & A time after the presentation
Best Audiences: Chambers, Men's and Women's groups, solopreneurs, networking groups
Travel From: Sandy Hook , Connecticut
Travel Compensated?: Yes, Within a 1 to 2 hour drive, depending upon the opportunity
Speaking Fees Preference: Speaks for free and fee – Will consider all opportunities
“Lauren played an integral part in getting our business’ website designed and off the ground. Her wealth of knowledge and creative thinking were invaluable to our new venture.”
Chris
Forrest -
Senior Accountant
Springboard
Lauren White is the Founder and Creative Director of Bingley Design.
While creating striking designs and functional websites are what she does, her vision is far greater. Bingley Design’s mission is to come alongside small to mid-sized business owners to fine-tune their brand's message, vision, and marketing strategy allowing them to put their best foot forward. This is what guides the themes of her presentations.
Lauren brings along passion and a fresh perspective by combining her years of corporate sales & marketing, her small business experience and her M.A. Degree in Graphic & Information Design.
“We care more than your average Joe about customer service. Our customers and their experience always take precedence. We concentrate on your three most important items that convey your message:"
* Your Mission
* Your Ideal Client
* Your Services/Products
With a growing team of innovators, Lauren and Bingley Design is poised to take their client's brands to new heights. Lauren is all about the experience and how to share it. As a frequent speaker, Lauren shares her insights on how to successfully brand yourself and make your website a powerful sales tool. She wants to make it easy for users to quickly find the concepts that they're looking for and then help them in any way she can – presentations are one way to do just that.
Feel free to contact Lauren either by email or phone:
Ph: (203) 491-2814 | lauren@bingleydesign.com