Real business requires real connections. No matter how inspiring/motivating your words on stage are, unless you directly strike a pain point, most people aren’t going to jump on your fan-wagon and make a major purchase just from hearing you speak once. That doesn’t mean they aren’t interested. It just means you have more work to do when it comes to growing and establishing a solid connection. So, after your event, it’s time to take your “speaker” hat off, put your “relationship builder” hat on, and get to work!
We all know how exciting and important it is to have those follow-up conversations with audience members after we’re done speaking. Not only are the people who go out of their way to speak to us great prospects for future business, but those conversations can inspire us because they also provide feedback about the audiences’ perceptions of our presentation. Unfortunately, when the conversation is over, too many speakers just go about their business thinking, No worries… I’ll remember who I talked to and what we talked about.
They Call It “Short-Term Memory” For a Reason: Relying on your short-term memory to capture the details of conversations you have when you get off the stage might not be a big deal if you only have a few things to remember. But each time you rely on it to keep track of important information and details, you’re putting unnecessary pressure on yourself. Need convincing? Read this list of professions with the intention of remembering them: Social Media Consultant, CEO, Videographer, Book Editor, Performance Coach, and Event Planner.
Lots of things can interfere with short-term memory, and it’s usually just a matter of time before you forget something important—like the details of the potential ideal client you had a very promising conversation with but failed to call two days ago like you promised!
The Solution? As soon as you’re able to after the event, go through the business cards and notes you’ve collected. Look at each card and remember as much as you can about the person and the conversation you had. If their picture isn’t on their card, try to recall what the person looked like. Add as much detail to your notes as you can. Make this a post-presentation priority (that will eventually evolve into a habit) and you will impress people with both your memory and your attention to detail.
Don’t Make the Mistake of Thinking Your Email List Isn’t Big Enough For An Email Strategy: Most speakers know the value of having an email list. They’re just not sure when they need to start using an email management system like MailChimp or Constant Contact.
When you’re reaching out to an audience for the first time, it’s easy to decide that sending them a personal email is a good thing. But what happens after that? If 25 people signed up to receive emails from you, is your plan to send 25 personal emails each time you want to reach out to them? What happens after your next event when you have 25 more names to add to your list?
The Solution: Pick an email management system and get up to speed with it before you need it. That way, when you’re reviewing your post-speaking notes, the only thing you have to think about is who’s going to get a personal email invitation to join your email list, and who’s email address will be added directly to your auto-responder sequence.
The best thing about having these two strategies in place before you need them is that each will help lessen the pressure of feeling like you have to keep track of everything! Now you won’t!